The origin story of Pictogram Art

After the Great East Japan Earthquake, I heard from a colleague who was hard of hearing that he didn’t hear the disaster warning system and was late to evacuate. That’s when I had the idea of using two or more pictograms as side by side still images or in videos to convey information to people with hearing difficulties.
I called this “Pictogram Art,” and began working on its development in earnest.
Of course, Pictogram Art is not solely for use by people with disabilities. The number of foreigners in Japan is rising, and I believe that Pictogram Art is essential as an effective way of intuitively conveying messages in emergencies such as disasters.
See the origin story of Pictogram Art for more details.

The actual Pictogram Art images used in digital signage, smartphone displays, and movie theater screens differ from those shown here.
The actual images have not been used here due to concerns of potential copying in Japan.

Works of Pictogram Art

Profile

Pictogram Artist　　Hiroyuki Fujishiro
Designer　　Kei Ishikura
Advisor　　Tsukasa Shiozaki

Pictogram Artist Hiroyuki Fujishiro creates art concepts and Designer Kei Ishikura creates still images and videos using original pictograms created by combining graphic elements and pictograms from JIS and other standards.

Overview of our business operations

We excel at information protection.
1.Licensing for fixed periods, such as one year licenses
2.Sales including rights to original works of Pictogram Art
3.Rental of copyrights for works that combine Pictogram Art, Sign Language Finger Spelling and Braille Art, and visual symbols, and sales including copyright
4.Exhibitions, lecture meetings, writing
5.Pictogram consulting
Disaster prevention and mitigation
Universal design for information
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